Ireland Stapleton Receives Honorable Mention
Ireland Stapleton receives an honorable mention for the design and development of its website at the 2021 Legal Marketing Association’s Southwest Region’s Your Honors Awards.
Collaborating with fSquared Marketing out of Vancouver, Canada, the website was redesigned in 2020 to expand functionality, improve the user experience, and conform with web content accessibility standards. The new site loads 68 percent faster, and by automating the interlinking of content, it is now easier to add content to the site and easier for a visitor to navigate the site and discover content relevant to their needs. Recognizing the importance of website accessibility, Ireland Stapleton and fSquared designed the site to be accessible for users of diverse abilities and was built to Level AA requirements of the Web Content Accessibility Guidelines, WCAG 2.1. This improves the user experience and also offers a boost to Search Engine Optimization (SEO). In early 2021 the site won Gold in the 2021 AVA Digital Awards in the Websites, Legal Services category.
“We’re all in this together, but we’re not all in the same boat,” said Ireland Stapleton’s Marketing Director Jessica Jaramillo. “It was with this sentiment that Ireland Stapleton worked to improve a user’s experience overall, but also make the site accessible to those with disabilities. The team at fSquared Marketing immediately understood our position and were invaluable strategic partners in the collaboration and development of our website.”
“At fSquared Marketing, we are proud to work with leading firm’s such as Ireland Stapleton, and it’s rewarding to have our efforts recognized by the Legal Marketing Association,” said fSquared Marketing’s CEO Lynn Foley, “I am proud of what we achieved together and happy to know that this new website is helping the firm reach its goals.”
The Legal Marketing Association was established in 1985. With nearly than 3,000 across the globe, LMA provides educational and professional development resources for its members and advocates for the advancement of the profession through strategic collaborations with others driving change industry wide.